Users will soon have a updated setting that permits them to cut down on the volume of AI-created content appearing in their feeds. This step comes as the service disclosed that it now features in excess of 1 bn AI videos.
Trial and Implementation
The new functionality is in a pilot phase over the coming weeks before a global launch. This development coincides with a surge in AI content, driven by emerging content generation software.
The Broader AI Trend
Recent reports that approximately a tenth of the quickest rising content creators on another major platform exclusively feature AI-generated videos. A considerable share of this output is deemed mass-produced AI material, a term for poor-quality, mass-produced content that is often absurd or surreal.
“We know from our community that many people appreciate content made with AI tools, including computer-generated images to science explainers, and we want to offer the community the ability to see more or less of that, based on their own choices,” commented a spokesperson.
Scale of AI Content
The service announced that there are now 1.3 billion videos on its service tagged as artificially created. In total, more than 100 m videos are submitted to the service daily, making AI content a minor part of its complete catalog.
Customizing Your Feed
Viewers will be able to limit or boost the volume of AI-generated videos they view by accessing the topic control option in the app and picking “AI-generated content”. Further subjects that currently be adjusted under the filter include politics, style, cosmetics, and choreography.
Platform Guidelines
Its guidelines mandate users to tag “realistic” artificially created content, and it forbids dangerous AI impersonations of well-known individuals or critical incidents. Any realistic AI video that is not labeled can be deleted under its user guidelines.
Furthermore, the app will now apply an AI-generated tag to content made using its built-in AI features, or flagged by an industry-wide initiative for recognizing content made by AI. This action is designed to help prevent users from attempting to circumvent the disclosure requirement.
Responsible AI Funding
The company is additionally establishing a $2m educational fund for experts and institutions to develop informative material about responsible artificial intelligence. This program will support charitable organizations focused on training coding and technology.
Moderation Strategy
TikTok has defended its safety measures, following discussion over intentions to make redundant hundreds of safety staff in Britain. The company is expected to eliminate a significant number of roles in its user protection division in its British office, with worker representatives and internet security professionals voicing alarm that staff are being displaced by automated systems.
A company official stated that human moderation would continue to be important, but AI can shield workers by eliminating the most distressing content ahead of it gets reviewed by staff. The platform reported a 76% decrease in explicit and harmful content seen by safety staff over the last 12 months due to the use of its automated systems.
“We think that it’s essential to combine humans and technology to maintain a secure environment,” she said. “We’ll have people as involved in the system, but we also think it’s very important to minimize viewing of dangerous material as swiftly, which is where a extensive automated help is making a difference process content quickly.”
